Edmunds is on the news a lot. People such as CEO Jeremy Anwyl, Senior Analyst Jessica Caldwell, Senior Consumer Advice Editor Philip Reed and the rest of our expert editorial crew get a lot of air time.
You'd think that these people were on airplanes all the time flying around the country to various studios. But, they're not.
Actually, the reality of the situation is a lot more interesting. Here at Edmunds we actually have a broadcast studio. It's not big. It's a room about 10 ft. by 10 ft.. You could mistake it for someone's office. But, just about every time you see someone from Edmunds on TV, if he or she is not directly at a table with an interviewer, we're broadcasting from this little room. On your television screen it seems as if we have facilities on par with CNN.
So how does all this work?
We use a product named, ReadyCam by VideoLink. Our ReadyCam installation is turnkey. We paid VideoLink to come in and setup the studio for us.
They put in the lighting, camera and earphone hook up. The complete broadcast is handled by VideoLink remotely. They manage our transmission, acting as a virtual cameraman, lighting and sound technician.
Say, MSNBC wants to do an interview with one of our Industry Analysts. MSNBC will coordinate with VideoLink and Edmunds to determine an air time. Prior to the broadcast one of our media technicians goes into the studio and turns on the room equipment. Once the equipment is powered up, VideoLink takes over.
Our analyst has to nothing more than sit at the studio desk and be an expert. VideoLink hands off the video feed to MSNBC and acts as cameraman for the MSNBC director running the entire broadcast.
The analyst interacts with the broadcaster via the remote controlled earphone that's part of the ReadyCam package. If something goes wrong in the studio, VideoLink takes care of the problem.
Using ReadyCam, we're able to create broadcast quality content without having to incur the cost of staffing and maintaining a broadcast quality studio.
It's pretty cool.
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