It's been a long time coming; 26 months to be exact. Finally, the completely re-architected, redesigned and re-imagined Edmunds.com is now live and early indicators show that our Page Views are up 20% from that of legacy's. That's tremendous news for the company and for everyone that's been working really hard on this redesign over the past two years.
If you're wondering what's changed on the site, the answer is everything! Here's a quick breakdown:
- Completely new UI/UX geared towards getting out of the consumers' way and letting them get what they want done fast and with ease.
- All our pages are made of small, reusable components that can be combined in various permutations to deliver new pages.
- Smarter page rendering techniques geared towards making our pages "feel" faster and responsive to our consumers.
- Brand new Content Management System that was built in house in an MVC architecture to facilitate content publishing, scheduling, maintenance and distribution.
- We use Perforce for Version Control for both code and content
- Solr is our search engine.
- No RDBMS in Production! We use Oracle Coherence in-memory grid to supply data to our pages.
- Built our own publishing (data+content) system based on the Messaging pattern.
- Built our own traffic routing system, which was partially discussed in this post.
- The processes of server provisioning and application deployments are far more efficient.
- Introduced Hadoop and Netezza to our Data Warehousing.
- Built an impressive suite of automated tests and data validators to ensure bugs are caught early and protected against in the future.
These are just quick highlights of what went into the redesign. We are extremely excited about this milestone in our company's history and we're looking forward to improving on the great work that we released today and innovating further to take us to the next step of where we want to go.
Don't forget: You can be part of the team too! We're hiring :-)
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